The most recent, and most widely discussed, application of the phrase came at the end of the Cold War. Presidents Mikhail Gorbachev and George H. W. Bush used the term to try to define the nature of the post Cold War era, and the spirit of great power cooperation that they hoped might materialize. Gorbachev’s initial formulation was wide ranging and idealistic, but his ability to press for it was severely limited by the internal crisis of the Soviet system. Bush’s vision was, in comparison, much more circumscribed and pragmatic, perhaps even instrumental at times, and closely linked to the Gulf War. Perhaps not surprisingly, the perception of what the new world order entailed in the press and in the public imagination far outstripped what either Gorbachev or Bush had outlined, and was characterized by nearly comprehensive optimism.
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